Linda Du - Moola Money

Moola Money is a UK-based, female-led fintech startup building a new approach to personal financial planning and decision-making for millennials. The platform helps users understand their financial situation, risk appetite, and goals through a structured, psychobehavioural assessment, before offering AI-assisted guidance on what financial actions to take next. Unlike traditional fintech products, Moola Money does not manage assets or sell financial products. Instead, it acts as an independent, conflict-free guide that empowers users to make informed decisions across saving, investing, debt, and long-term planning. Moola Money was founded in response to a growing gap in financial services: while access to financial products has increased, genuine understanding and confidence have not. Many users are overwhelmed by choice, unclear about risk, or excluded by jargon-heavy tools. Moola Money addresses this by combining behavioural finance, financial education, and technology into a single, user-centric experience. The company is led by a majority-female founding and leadership team with backgrounds in finance, engineering, product, and strategy. Built with capital discipline and a strong focus on trust, Moola Money reflects a broader shift in fintech toward transparency, inclusion, and long-term user wellbeing.