Elevating In-House Marketing Above the Competition

Pinnacle Holding Company engaged in a collaborative partnership with Syracuse University football icon Oronde Gadsden II for a sponsored Name Image Likeness (NIL) deal, focusing on a video campaign to highlight Pinnacle Employee Services. Developed by Split14 Creative, the campaign featured a heartwarming narrative where children are playing football in a park, with one team significantly outperforming the other. Amidst the game, a child struggling to catch the ball gets an unexpected surprise when Oronde Gadsden appears to lend a helping hand, transforming the game into an exciting showcase of skill and sportsmanship, much to the delight of the onlooking parents. This interaction cleverly transitions into a promotion for Pinnacle Employee Services, underscoring their comprehensive offerings in HR, payroll, benefits, and 401k management, metaphorically giving businesses the 'advantage' just like Oronde does for the kids. Split14 Creative was instrumental in bringing this concept to life, managing everything from the storyboard and script development to video production and final edits. The campaign's reach was amplified through a strategic marketing mix that included broadcast TV, social media, email marketing, and website integration. The community's response was overwhelmingly positive, with many appreciating the blend of local sports culture and relatable childhood experiences, further solidifying Oronde's status as a community role model and highlighting Pinnacle's commitment to local engagement and business solutions.