Xiaoying Xie: Accelerating Trust as the Marketing Strategy

Xiaoying Xie is an Agency Manager at AIA China who has been transforming the insurance industry since early 2022. Her distinctive approach merges her 13-year expertise in international education consultation with innovative digital marketing strategies. This unique combination has established her as an exceptional leader in insurance sales. Ranked 13th among AIA China's Top 100 Emerging Agents, Xie has achieved the prestigious Million Dollar Round Table (MDRT) membership for three consecutive years (2023-2025). Her marketing philosophy centers on "Accelerating Trust," a strategy that leverages children's educational planning insights to connect with Chinese families' concerns about their children's future. Xie has revolutionized traditional insurance marketing by embracing digital platforms. She utilizes WeChat Video Channel and Xiaohongshu (China's equivalent of Instagram) to share valuable insurance insight and authentic client touching stories, particularly targeting digitally-savvy post-80s audiences. As part of Regional Director Chen Lei's elite group, Xie supervises a high-performing four-person team. Her leadership has contributed to making this group AIA China's largest and top-performing team, generating 916 million RMB in annualized new premiums and providing 99.6 billion RMB in coverage. Xie's professional reputation is built on creating deep trust relationships with clients, resulting in an exceptional 94.37% renewal rate compared to the company average of 75%. Her innovative marketing approach transforms insurance from a transaction into a partnership, redefining industry standards and elevating the profession's image.